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Privacy Policy

step 2 direct

You'd be hard pressed to find a company that values your privacy more than Step2 UK Limited. When you visit our website you will be given the opportunity to register or send us feedback. We know that some of the information you choose to give us is personal, and we take that very seriously.

If you'd like to know more how we handle the information we obtain from you when you visit our website, read on...

Personal Information About You

When you send us personal information such as your email address, street address, age, etc., we use this information for limited and specific purposes including the following:

  1. We combine your information with data submitted by others. Then we put it into one big file. At this point, your data is not personally identifiable - you are anonymous. We use this combined data to analyze purchase trends and identify common characteristics of our customers such as their average age, what area they live in, etc.
  2. We use this combined information, along with any comments you provide, to help develop new products and make adjustments to current products. Again, this information is analyzed collectively and is not personally identifiable.
  3. We also may use this combined information to help persuade retailers to carry our products. The information we share with our retailers is not personally identifiable in any way.
  4. If you request that we follow up with you personally such as to help you fix a problem with a product, then we (or someone working specifically for us) will use this information to contact you as you requested.
  5. If you choose to receive information from Step2 UK Limited or if you request a Step2 catalogue, then we add your name, address, and email address to our mailing list. Occasionally, we will send you email about Step2 products or promotions. Like you, we dislike spam. When we send you email, it will be targeted to your expressed interests as much as possible. We won't clog your mailbox with a bunch of useless junk. That's just not our style.

How to be Removed from Our Mailing List

If you do not wish to be added to our mailing list or wish to be removed from it, please tell our Consumer Service Department by email, by free phone at 0800 393159, or by writing to us at the address below:

Step2 UK Limited
Oaks Business Park
Tustin Way
Preston
PR2 5LX

Special Notice for Parents: Personal Information About Your Children

We are extremely concerned about your children's privacy. We do not knowingly collect any personal information directly from children, and we do not knowingly place children on our mailing list.

When you register we may ask you for some general information about your children or grandchildren. Specifically, we may ask for age and gender information. We combine this information with data submitted by other customers into one big file. At this point, the data is not personally identifiable. It is anonymous.

We use this combined information to help us better understand who is using our products. Knowing this helps us develop new products and make adjustments to current products. Again, this information is analyzed collectively and is not personally identifiable.

We never ask for your children's names or anything that could be used to contact them personally. Under no circumstances is any information you provide used to knowingly market directly to your children or to contact your children.

Sharing Information with Third Parties

We do not sell or rent your personal information to anyone else. It drives us nuts when companies do this, and we know you feel the same way.

We DO NOT disclose any personally identifiable information about you or your children to anyone not doing work specifically for The Step2 Company. An exception to this is when we believe in good faith that we are required to disclose such information by a law enforcement agency or court of law.

Non-Personal Information We Collect

When you visit our websites we detect and may record how you got here and where you came from. Specifically, we may collect the domain name or IP address of the site from which you connected, the type of browser you used, and what search terms you used if you found our site via a search engine or index. This information is not used to identify you personally.

This information is combined and analyzed anonymously to determine how and when people are visiting our website. We also use this information to measure the performance of our site.

Your Acceptance

When you use our website, you acknowledge your acceptance of this privacy policy. If you do not agree with this policy, please do not use our website.