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About Us

step 2 direct

Step2 UK Ltd is based in Preston, Lancashire. Located just off the M6 and minutes from the M55, M61 & M65, we are ideally situated to distribute to the whole of the UK. Step2 UK Ltd is wholly owned by The Step2® Company, LLC, headquartered in Streetsboro, Ohio, who are the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of plastics.

Mission

To be the leading innovator of children's products that build imaginations and enrich the family's celebration of childhood.

History

Thomas G. Murdough, Jr., the founder and former president (1969-1989) of The Little Tikes Company founded Step2® on a basic philosophy of quality, value and service backed by a commitment to customer satisfaction. Based on [the value of rotational molding], he pioneered the use of rotational molding in the consumer products market.

Step2® management began operations in 1991 with five employees and has grown to its present 800-plus full-time employees.

Facilities

Step2® boasts two large US plants in northern Ohio, one in Streetsboro and one in Perrysville. Step2® products are distributed to select retailers throughout the US, Canada, and over 70 other countries.

Partnerships

Step2®, in partnership with Case Western Reserve University's Schubert Center for Child Studies, sponsors CreativePlayPlus.com, an online resource to provide parents with the latest research on creative play and child development. Visit www.creativeplayplus.com for more information on this partnered initiative.

Step2® is privately held by New York-based Liberty Partners.